The dcyphr.®
brand kit.
All dcyphr.® brands, logos, colours, fonts and copy in one place – to view, copy and download. For press, partners, exhibitors, agencies and anyone appearing with us or writing about us.
Brand architecture
dcyphr.® is the umbrella brand. Underneath it are independent brands with their own presence – but the same colour system, the same typeface and the same attitude.
dcyphr.® GmbH
The AI-first company from Heidelberg. Claim: “The Frontier of Applied AI.” All other brands are senders belonging to dcyphr.® and are named together with the umbrella brand wherever the context allows.
AICon
The AI conference series: AICon Heidelberg, AICon Industry Mannheim, AICon HR. Its own site aicon26.com, its own wordmark, the same lime.
AI Slopes
The AI course series in Heidelberg. A skiing metaphor from the nursery slope to the black run – the only brand with imagery of its own.
dcyphr.® Labs
The home of physical AI and open prototypes such as bb1 – always with the suffix “Labs” and never as a sender on its own.
B2B Radar, Leadcontroller & co.
Product brands are written in lower case and always introduced as “by dcyphr.®” until they are known in their own right.
Logos to download
The wordmarks in the approved variants. Please always use the file that matches the background – logos are not recoloured, not distorted and not rebuilt.
SVG and print versions as well as logos of the individual AICon formats are available on request at hello@dcyphr.io. Clear space: keep at least the height of the “d” free all around; minimum width on screen is 90 px.
Moving image & sound
The brand film, the intro animation, the ROBANTIS trailer and the sonic logo. All self-hosted, no third parties in the background – only the AICon aftermovie sits on YouTube and is loaded on click.
This is AICon – Conference, Exhibition & NetworkingAICon Heidelberg aftermovie · opens YouTube in a new tab
Brand film
Seven lines, the brand in under two minutes. The film is not a rendered video but a single HTML file: the typography is the film, every line set in the brand cut. Sound starts on click, footage runs dimmed behind it.
Intro animation
The intro on the first visit to the home page: wordmark, claim and a loading bar, then the curtain releases the page. Runs once per session, can always be skipped, and stays off entirely under prefers-reduced-motion.
ROBANTIS trailer
Sixty seconds of animation about the Robotic & AI Center Heidelberg: idea, problem, market and solution. Hosted on the project’s own page.
How-to: Social CRM Leadcontroller
A screen recording walking through lead management in a few minutes. Usable without sound, available as a file to embed.
How-to: Social Content Builder
The agency-to-client approval pipeline as a recording – for pitches where the demo should not run live.
How-to: B2B Radar
Search, date planner and calendar subscription in one run-through. Works as a clip in talks about events.
Sonic branding
Two audio files, both produced in house and free to use in our own formats. Please do not alter them, do not remix them and do not pass them on as ringtones.
Sonic logo
Two seconds, the acoustic counterpart to the wordmark. It plays in the home page intro when sound is on, and closes out videos.
Film score
The bed underneath the brand film. Calm, with no melody in the foreground, so the lines stay readable.
The background footage of the brand film (shot1–shot4) is brand material and is too large for the repository, so it lives on the server only. Without it the film runs unchanged – the background simply stays black. A shareable version with font, music and sonic logo embedded is produced by python3 build/filmpaket.py.
Colours
Four colours carry the brand. Lime is the signal colour and is used sparingly: for exactly one statement per surface, never as a background for long copy.
#D8FF00Buttons, markers, highlights, the AICon stage#131313Body copy, dark sections, logo on light#B5BBF9Calm accents, notes, quote surfaces#F6F6F4Quiet surfaces between white sectionsTypography
One typeface for everything: Roboto, self-hosted as a variable font. No Google Fonts call, no external requests – that is part of our privacy promise.
Headlines
Roboto 900, tracking -3%. Short, no full stop, statement before wordplay.
Body copy
Roboto 400 at 17 px, line height 1.6, around 70 characters per line at most.
Labels & eyebrows
Roboto 700, all caps, tracking +14%, 12 px – for categories and status.
Fallback
Where Roboto is unavailable: system-ui, Segoe UI, Arial. No serifs.
Spelling & names
The most common mistake in press coverage is the spelling of our own name. So, explicitly:
- dcyphr.® – always lower case, with the dot and the ®, even at the start of a sentence
- AICon – capital A, capital I, capital C, then lower case
- Always name the format: AICon Heidelberg, AICon Industry Mannheim, AICon HR
- AI Slopes – two words, both capitalised
- dcyphr.® GmbH in imprints, contracts and legal texts
- Pronounced like the English word “decipher”
- Dcyphr, DCYPHR or dCyphr
- dcyphr without the dot or without the ®
- AiCon, AICON, AI-Con or AI Con
- AI-Slopes or AISlopes
- “the dcyphr” – we are a company, not a product
- Rebuilding, recolouring, distorting or adding effects to the logo
Copy to take away
Claims, boilerplates and short descriptions – written out, one click, in your clipboard. Please use them unchanged; if you need to shorten one, just check with us first.
The Frontier of Applied AI.
Think Silicon Valley. Build responsibly in Europe.
Research that runs in your business tomorrow.
dcyphr.® is an AI-first company based in Heidelberg, Germany – an AI consulting and innovation firm focused 100% on AI. Since 2024 dcyphr.® has helped companies translate artificial intelligence, automation, robotics and digital transformation into economic impact – through AI-assisted consulting, digital solutions and training. The focus is on applied AI and AI agents, automation, physical AI and robotics, custom software development as well as AI security and governance. dcyphr.® is the initiator and organiser of the AI conference series AICon, the largest AI conference in the Rhine-Neckar metropolitan region. Founder and CEO is Matthias Walenda. More at www.dcyphr.ai.
dcyphr.® from Heidelberg translates artificial intelligence, automation and robotics into economic impact – for corporates, startups and mid-sized companies. The company is the initiator of the AI conference series AICon. Founder and CEO: Matthias Walenda. www.dcyphr.ai
AICon is the AI conference platform by dcyphr.® and the largest AI conference in the Rhine-Neckar metropolitan region. Under the motto “where applied AI happens”, AICon brings research, industry, mid-sized companies and startups together – with keynotes, practical talks, masterclasses, an exhibition and curated networking formats. Up to 150 speakers per event, around 1,000 attendees and more than 50 partners. AICon’s signature: humanoid robots live on stage. The event family comprises AICon Heidelberg (Science × Business), AICon Industry Mannheim and AICon HR. Initiator and curator is Matthias Walenda. More at www.aicon26.com.
AI Slopes are the AI courses run by dcyphr.® in Heidelberg: two evenings, small groups, your own device. From the nursery slope for a first prompt to the black run for your own AI agents – for people who do not want AI explained to them but want to use it themselves. Courses are held in German.
How we write
Four rules that make a dcyphr.® text recognisable – in a post as much as in a proposal.
Show, don’t claim
Every statement gets an example, a number or a demo. Where we cannot show anything, we write nothing.
Short, concrete, no consultant-speak
Main clauses. No synergies, no lighthouse projects, no holistic solutions. One sentence, one statement.
Honest, even when it is awkward
What did not work is part of the story. We show prototypes with their flaws – that is part of the brand.
People first
We write about what technology changes for people, not about the technology itself.
Usage rights & contact
Briefly, so nobody has to ask:
- Logos and imagery may be used free of charge in editorial and partnership contexts.
- Image credit: dcyphr.® – for the press photo, please add the credit stated in the press area.
- Logos are not modified: no recolouring, no distortion, no rebuilding, no removing the ®.
- The brands dcyphr.® and AICon must not be used as part of other brands, domains or product names.
- For advertising material, trade-fair appearances or co-branding, please check with us first – usually answered the same day.
Missing something?
Print-ready logos, SVGs, keynote and PowerPoint templates, stage photography, the AICon video, roll-ups and exhibition graphics are available on request.